Arc’teryx, a technical high performance brand turned cult luxury product and — more recently — a downtown New York City meme, is ready for worldwide expansion.
Industry experts estimate that the North Vancouver, British Colombia-based brand could see sales grow by up to 25 percent each year, and potentially double its store count over the coming years.
It is understood that much of that growth is seen coming in North America, with New York being the key focus that brand executives feel is the region’s center for brand heat.
Additional measures — like an expanded accessories assortment, a new store concept, a resale and repair program and upgraded e-commerce experience — will push Arc’teryx closer to meeting its strategic goals. All the while, the brand says it will continue to dig into its athletic community and functionality-minded design process rather than diving into accelerated fashion cycles and trends.
In a statement to WWD, the brand’s chief executive officer Stuart Haselden said of the company’s growth: “In the past few years we’ve undertaken a radical vertical transformation, entering new communities, and reentering some that we’ve been in before. 2023 will be a major year for North America, with some critical investments made globally, and even more in 2024. We see our role as…
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