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Catching Up with Oséree – WWD

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Since 2015, cofounders Jannine Vinci and Isabella Cavallin have been carving out a fashion-forward, niche space in the swimwear industry with their ultra-cool Italian label Oséree. Since its inception the brand has expanded into lingerie and kids’ swimwear; has broadened its swimwear program with a strong assortment of confident, beach-to-party swim and resortwear, and has been seen on the likes of Rihanna, Dua Lipa, Shakira and Megan Fox.

A look from Oséree.

A look from Oséree.

Courtesy of Oséree.

“In 2015, we did our first show in Milan with a small collection of basic swim with tiny, minimal straps with touches of glitter, which is our DNA with the Lurex fabrics, and lace — it was like a lingerie collection for the sea. When we finished the show, we had only 10 clients; now we work with more that 250 worldwide,” the duo said. “We want to cover the whole wardrobe — for swim, our claim is from day to night in swim; for lingerie, the claim is from sunset to sunrise. We cover 24 hours.”

A look from Oséree.

A look from Oséree.

Courtesy of Oséree.

The brand’s latest high-summer collection proves an evolution of their signature sparkle and beach-party-minded…



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