The story behind how tennis legend Chris Evert inadvertently became associated with coining a fashion category — the tennis bracelet — is well documented, but there’s irony in how long it took before she really made something of it.
Evert had been known for her stylish attire on the court, always wearing a thin diamond bracelet, when during a match at the U.S. Open her bracelet fell off, play stopped, and fans curiously watched as Evert searched until finding it. The incident became a big media story and thus the tennis bracelet was born.
“Forty-five years later I’m very lucky to integrate this with a collaboration with Monica and Rod,” said Evert, referring to jewelry designer Monica Rich Kosann and her husband, Rod, who co-own the Monica Rich Kosann fine jewelry brand.
On Thursday, Evert held court at the Wilson store in the Shops at Columbus Circle in Manhattan to introduce the second drop of The Tennis Bracelet — CE Collection, her collaboration with Monica Rich Kosann.
“Chris knew our brand and was a fan, so she approached us,” said Rod Kosann, explaining how the collaboration came about. He also said that Evert wanted to work with an American designer, and that “our message of female empowerment resonated with her.”
The new collection consists of nine styles in 18-karat gold and sterling…
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