Home People Creative Director Rhuigi Villaseñor Launches New Categories for Bally – WWD

Creative Director Rhuigi Villaseñor Launches New Categories for Bally – WWD


MILAN — Ahead of his debut coed show for Bally in Milan Saturday, creative director Rhuigi Villaseñor admitted he was “excited but also very nervous because it’s the first time on such a big stage. However, this comes with the challenge I took on.”

It’s a challenge he is embracing with plenty of new ideas to bring to the table. Villaseñor, who was appointed to the top creative role in January, described Bally as “a sleeping beauty, or a beautiful classic car sitting in a garage that hasn’t been running for a while.” The designer was especially drawn to the brand because of “a personal, romantic connection” since Bally was worn in his family “from generation to generation, from my grandfather to myself.”

While respectful of Bally’s history and a proud owner of “lovely vintage” shoes, the designer is eager to leave his own mark on the brand, to start the “Rhuigi era of Bally,” he said with a smile.

Indeed, in an exclusive preview, Villaseñor, who hails from Los Angeles, California, said he is adding a California vibe to the Swiss brand. A blouse in denim was paired with fabric made in L.A. and a long skirt with high slit, hand-embroidered with tiers in resin baguette beads. The skirt was embellished in brass with the Bally monogram hardware. This is part a new line of eveningwear.

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