Home People Eddie Bauer Names Outdoor Veteran Tim Bantle CEO – WWD

Eddie Bauer Names Outdoor Veteran Tim Bantle CEO – WWD

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Eddie Bauer is now a leader. 

Sparc Group, parent company, operator of Eddie Bauer in the U.S., tapped outdoor veteran Tim Bantle to head up the brand as chief executive officer. 

Bantle will replace Damien Huang as Eddie Bauer’s CEO. Huang left the brand in May after 12 year. He will be based in Seattle, Washington, and is charged with charting the next phase of Eddie Bauer’s growth. 

To meet that challenge, he will rely on his more than 20 years of experience at outdoor companies, most recently at VF Canada, where he was general manager and led the firm’s local outdoor and action sports platform. 

He was previously a leader at VF Corp.’s The North Face, Black Diamond Equipment, and Patagonia. All of these companies have a long record on sustainability. At The North Face, Bantle guided the acceleration of the brand’s sustainability efforts, focusing on circularity by adding recycled and regenerative textiles.

Tim Bantle

Courtesy

“I admire Eddie Bauer for its unwavering commitment to making the outdoors accessible to all through excellent product and authentic storytelling,” Bantle said. “The team has done an incredible job driving global momentum for Eddie Bauer, and I am looking forward to working closely with them to…



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