Profit warnings not withstanding, Gucci is in retail growth mode in Southern California with a mammoth expanded two-story store now open at South Coast Plaza and a new boutique set for late June at The Grove shopping center in Los Angeles.
After nine months of construction at South Coast Plaza in Costa Mesa, Calif., the wraps came off the revamped Gucci store, stocked with a full array of creative director Sabato De Sarno‘s men’s and women’s clothing and accessories in a space twice as big as before.
Inside, the sleek decor, designed by the Italian label’s in-house team, is accented by custom marble flooring with geometric shapes drawing inspiration from historic buildings. The walls are marked by clean lines and understated tones enhanced by rich fabrics. The store is created to look like a home, with built-in displays reminiscent of walk-in closets and intimate corners filled with Gucci Décor velvet armchairs, sofas and shaggy wool rugs. There are also two VIP lounges for a more private shopping experience.
The expanded Gucci store covers two levels and doubles its shopping area.
Pablo Enriquez
On the store’s first floor, men’s ready-to-wear, shoes, accessories and the travel collection known as Valigeria, are housed. A…
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