Luxury brands continue to make a play for the metaverse, and LVMH Moët Hennessy Louis Vuitton brand Hennessy is the latest to reveal its plans to mint an NFT.
The cognac brand has partnered with decentralized autonomous organization Friends With Benefits to create Café 11, a luxury web3 social club. NFTs will be issued on November 4th and will cost $450 each token. Club membership can be obtained by purchasing NFTs. In tribute to Hennessy’s founding year, 1,765 NFTs, designed by artist John P. Dessereau, will be released.
Café 11 will also have an in-person component, inspired by the communal spirit of ’20s Parisian cafes. Art Basel Miami Beach, December will see the launch of programming. Members (NFT holders) will be invited to a host of in-person events including cognac tastings and live music, with invitations to additional “exclusive” experiences to follow after the fair.