Karlie Kloss wants people from all walks of life to experience the fashion industry.
After launching pop-ups on Roblox last year, she will introduce Fashion Klossette, an immersive Roblox world that allows users to experience the fashion industry. Users can work their way up in the fashion world from intern to editor in chief by designing their own looks to showcase on the runway and in display galleries for other users to see, try on and buy.
“It’s still in beta but we are just amazed that just over the weekend we’ve had 4.5 million visits. That’s completely word of mouth,” said Kloss, the 30-year-old model, entrepreneur and philanthropist, in an interview.
Rush Bogin, Roblox’s top digital fashion designer who’s a senior at Denver School of the Arts and is a design collaborator with Kloss, added, “There’s so much hype around this launch. People have been waiting for this for so long.”
Kloss — in partnership with Copper, a talent management and advisory firm, and alongside developer studio Sawhorse — has brought experts and digital fashion designers from Roblox together to build an experience that meets this demand with new technology and features. Some of the advances in Fashion Klossette include humanoid avatars, next generation graphics, customizable 3D Layered clothing, and a…
More information can be found here
