Novak Djokovic is showcasing his sharp sporty style in a new Lacoste campaign, celebrating the brand’s 90th anniversary and the release of three new tracksuit collections.
Unveiled Friday, the campaign images show the Serbian tennis player modeling some of the new styles. The three reimagined collections, titled The Paris, The Sportsuit and The Jogger, are meant to inspire “today’s generations while reviving yesterday’s heritage,” according to a statement from the brand.
Novak Djokovic starring in Lacoste’s latest campaign, wearing the Paris tracksuit.
Courtesy of Lacoste
“Lacoste has such a reputation that anything you wear from Lacoste is stylish,” Djokovic can be heard saying in a coordinating Lacoste campaign video.
The Paris tracksuit draws inspiration from the “tennis chic” look of the ’70s, with piping detail, fitted cuts and a statement crisp white tone.
Lacoste ambassador Garance Marillier wearing the Sportsuit tracksuit from Lacoste.
Courtesy of Lacoste
The Sportsuit, on the other hand, incorporates style details from the lively era of Roland Garros in the ’80s, with loose-fitting taffeta…
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