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McMullen Holds Bay Area Bash in Latest 15th Anniversary Fashion Event – WWD

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Sherri McMullen is the icon of luxury Oakland fashion. It’s no time for a party to celebrate 15 years in business. It’s the reason for several, as the retailer and tastemaker’s months-long anniversary extravaganza culminated in a takeover of Shack 15, an event space at the iconic Ferry Building in San Francisco, on Thursday night.

The eponymous owner of McMullen, a luxury fashion boutique just east of the bay, has been busy coordinating anniversary events in Los Angeles and Detroit, as well as popping up at notable fashion events in the area — like the opening celebration of Thom Browne’s San Francisco flagship in October and the “Where Luxury Meets” event by Moët Hennessy and luxury fashion sales app Bond in November. But she managed to make time to host the latest stage of her anniversary tour. It was a packed evening featuring a cocktail hour as well as a fashion show and an after-party.

Amid a glittery atmosphere, friends, family, fans and clients sipped sparkling champagne and enjoyed passed hors d’oeuvres before filling into seats for a runway show highlighting McMullen-approved designers, such as Christopher John Rogers, the CFDA Women’s Designer of the Year winner. The boutique was the first to stock his collection, alongside other luxury brands like Carolina Herrera and Proenza Schouler. Others include…



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