Prada Group is supporting women’s economic inclusion in Ghana and Kenya.
To make fashion work for the greater good, the luxury company has partnered with UNFPA (the United Nations sexual reproductive health agency UNFPA) to teach a group of girls fashion skills that will lead to fashion jobs.
Officially unveiled Wednesday in order to first see the fruits of the first-of-its-kind fashion training program that launched last May for 30 women in Ghana and 15 women in Kenya, the “Fashion Expressions: The Stories She Wears” program has already proven to have empowered its participants, according to UNFPA.
“The idea is to have not only technical expertise for the module but also to make sure that then somehow [the women and girls] are connected, that there are channels for the sustainability of the program locally,” Mariarosa Cutillo, the UNFPA’s chief of strategic partnerships, told WWD. “We talk about the techniques but there’s also the part about managing the business then and so managing finances and therefore becoming also economically self-reliant.”
Over the course of six months, the women and girls — who range in age from 15 to 30 and who come from vulnerable backgrounds, whether they faced abuse, early pregnancies or family deaths that yielded economic hardship…