MIAMI — Within five minutes of touching down in Miami all anyone wanted to talk about was the Miami Grand Prix this weekend. Uber drivers, at the corner store and people on the street, the buzz around Formula 1 coming back to Miami for the second year in a row was palpable. Now Puma — already well known in F1 circles as a partner of Mercedes, Ferrari and Alfa Romeo — is further cementing its place in the global sport by unveiling an exclusive deal with F1 for the 2024 season and beyond.
“For us, it’s a fantastic opportunity,” chief executive officer of Puma Arne Freudt told a trackside crowd of onlookers at the F1 Garage at Rock Stadium that included Sergio Aguero, Skepta, Valtteri Bottas and Zhou Guanyu. “Puma has been a leading brand in motorsports for decades. And then when you look at the partners with whom we have been together in the last decades, Ferrari, Red Bull, Mercedes with most of the best drivers. I think it’s clear that Puma has a dominant position in motorsport. And now we have the opportunity to elevate that position and strengthen our position. We could not also imagine a better moment for that partnership.”
Formula 1 has experienced massive growth recently: cumulative TV audiences have reached 1.5 billion viewers, race attendance reached record levels in 2022 and the sport is also growing…
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