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Rent the Runway Is Coming to Amazon – WWD

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Amazon has launched Rent the Runway.

The designer rental specialist said it is launching an Amazon Fashion storefront that will sell “pre-loved” looks and exclusive new items from its Design Collective. 

The resale looks from the company’s rental business will include hundreds of styles from more than 35 brands, including Tory Sport, Rag & Bone, Tibi, Kate Spade New York and others with the selection spanning casual styles, workwear, date night styles and essentials like sweaters, tops, coats and denim.

Amazon’s offering will include looks from Adam Lippes Collective (Derek Lam Collective), Esteban Cortazar Collective Marina Moscone Collective Ronny Kobo Collective Jonathan Saunders Collective Thakoon Collective, and Esteban Cortazar Collective. The Design Collective lets designers create limited-edition collections informed by Rent the Runway’s proprietary data. 

Jenn Hyman, Rent the Runway’s co-founder and chief executive officer, described the strategic relationship as a boarder win for resale. 

“It’s not the same as any old brand or any old retailer selling on Amazon because of the fact Amazon is helping fuel these tailwinds that normalize secondhand,” said Jenn Hyman, Rent the Runway’s co-founder and chief executive officer, in an interview with WWD. 

This isn’t Amazon’s first foray into…



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