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What’s in OTB’s First Sustainability Roadmap and Plans for the Future – WWD


MILAN — Renzo Rosso is not afraid to speak his mind and has a pet hate: greenwashing.

“Sustainability is a state of mind and I can’t bear to hear it whenever recycling a piece of plastic is touted as making a company sustainable. That is merely greenwashing,” Rosso said scoffing.

On Wednesday, the founder of OTB presented the group’s first sustainability report at the company’s Milan headquarters, one year after the launch of its “Be Responsible. Be Brave.” strategy.

“We see how difficult the situation is, with a planet that is overheated. Sustainability is a serious matter and it must be tackled in a serious way, with all the right certifications, and there’s no messing with them, one must comply with them 100 percent,” said Rosso. “I do take responsibility for the current situation as I am part of that generation that has contributed to destroying our planet,” he admitted. He did however list the actions taken by the company so far as well as the future initiatives that will be part of its sustainability strategy.

“Only when sustainability becomes a way of thinking can you really speak of true change,” said Rosso. “I have been investing in this direction for years, and today we finally communicate what has been done with the concrete goals that we have set, among which, for example, reaching carbon neutrality of…

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