One year after Bud Light teamed up with the transgender influencer Dylan Mulvaney for a partnership that led to a highly effective boycott of the brand, the Anheuser-Busch company is in danger of losing 18 percent of grocery store shelf space.
Bud Light Hit With Crushing Blow
The New York Post reported that Bud Light is set to be pushed out as store managers rearrange the alcoholic beverages section to give more precious real estate to beers that are selling better.
“Anheuser-Busch’s beers will lose a range of about 10% to 15% of their space nationally as resets start,” Jesse Ferber, chief strategy officer for Columbia Distributing, which works with retailers such as Walmart and Target in the Pacific Northwest, told Bloomberg News.
Ferber went on to say that while the final numbers won’t be known for another month or two, he believes that stores all over the United States may downgrade Bud Light’s shelf space by as much as 18%, though he added that in other areas it could be as low as 5%.
In contrast, Molson Coors Brewing Co, whose stable of brands includes Coors Light, Miller Lite and Coors Banquet, is likely to receive a boost in shelf space of more than 10%. That company’s president Brian…
