MILAN — Design Holding’s chief executive officer Daniel Lalonde has been on a mission to build an “LVMH of Home” since 2021, and he’s about to cut the ribbon Thursday on his biggest achievement with the company yet: a new hub where shoppers are able to outfit their homes with some of the best of European design, all under one roof.
Driven by the belief that the same shopper who owns a Tank watch from Cartier or a Birkin bag from Hermès shares similarities with the consumer of B&B Camaleonda sofas and Louis Poulsen Artichoke lamps, Lalonde’s new retail concept has finally come to fruition, just steps away from the Empire State Building.
Heritage Italian furnishing brands B&B Italia, Maxalto and Azucena; lighting brands Flos and Louis Poulsen, and kitchen-maker Arclinea, all under the Design Holding umbrella, will be showcased in a 25,000-square-foot permanent space spanning two floors on 135 Madison Avenue. The second floor of the U.S. hub for these brands was designed by Lissoni & Partners, which was founded by leading Italian architect and B&B artistic director Piero Lissoni.
In an interview with WWD on the eve of the event, Lalonde said it’s the first time luxury European furniture and lighting brands will stand next to each other under the same roof, making it easier for customers to build the home of…
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