Battle of the brands? Meghan Markle‘s new American Riviera Orchard company may have an unlikely opponent in King Charles’ jam line. As it turns out, the monarch’s brand of fruit jams is already outselling the Duchess of Sussex’s upcoming product line, thanks to some dedicated royal followers.
Meghan announced her latest business venture, a new lifestyle brand called American Riviera Orchard, in March 2024. She made the announcement by launching an Instagram page for the brand, marking her return to social media over five years after closing her personal profiles upon marrying Prince Harry in 2018. While the initial launch provided limited information about the brand’s offerings, a trademark application filed for the American Riviera Orchard brand revealed that the brand plans to offer a variety of products, including cutlery, cookbooks, and jarred foods—evidently including a line of fruit jams and preserves.
In recent weeks, Meghan began soft-launching her products by gifting 50 jars of jams to her inner circle of celebrity friends, including her former Suits costar Abigail Spencer, fashion designer Tracy Robbins and Delfina Blaquier, the wife of Prince Harry’s friend Nacho Figueras, all of whom took to social media to gush about the upcoming product line. “This jam is my jam,” Spencer wrote via Instagram on April 21,…
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