Even for a massive tech conglomerate, Samsung is having a crazed month between CES 2024 and preparations to unveil its new AI-packed Galaxy smartphones next week. But those teams have nothing on the retail division, which hit NRF with its own announcements and partnerships on Friday, including a recent collaboration with Khloé Kardashian’s Good American.
Founded by Kardashian and Emma Grede in 2016, the Los Angeles–based brand loaded its flagship store at the Westfield Century City Mall with Samsung’s commercial LED displays so it can feature new styles and best-sellers, while offering shoppers some fashion inspiration.
This isn’t a measly tablet stationed at the cash wrap or a single screen tacked onto a pillar. Samsung described the effort as “a custom 31.5-feet-wide LED ribbon extends across a wall filled with the brand’s extensive range of size-inclusive jeans,” plus on-screen content that conveys each denim product’s cut, wash and level of stretch, so shoppers can find the right fit.
The effort plays directly in Good American’s raison d’être as a label focused on body positivity. But if visitors somehow don’t get the point, “head-turning 4K displays” and touchscreens will air content that reinforces the brand’s inclusive message.